Be part of the movement advocating for wellness, mental health and burnout-proof careers in professional beauty as a normalised standard.
Established 2018 · Thousands of lives changed · #1 educational retreat & wellness program for beauty pros
The beauty industry has always been fuelled by cups of coffee, love, connection, free therapy sessions and a back that hurts.
We don’t believe your body and mental health should struggle in order to be successful. We are facing unprecedented levels of stress, burnout, overwhelm, turnover and emotional strain globally, and beauty pros are the first line of defence.
Professionals are exhausted. Leaders are overwhelmed. Students are struggling. And there is no universal standard of wellness to protect them, until now.
Professionals at every level are struggling to stay well in a world that’s faster, louder and more demanding than ever. Gen Z is entering the industry with high anxiety and a need for psychological safety. Millennials are burned out from years of hustle culture. Older generations are feeling the long-term effects of physical and emotional strain. Recruitment is harder. Retention is declining. Career longevity is shrinking.
“The beauty industry is full of heart, creativity and human connection, but it’s also facing record levels of burnout, overwhelm, anxiety and emotional fatigue. There is no universal standard for wellness or mental health support in beauty… until now.”The Vitality Pledge™
To create a healthier, safer, more sustainable beauty industry, one where people come first, leaders lead with emotional intelligence, and career longevity is the norm.
When you take the pledge, you’re standing for a better future for yourself, your team and the entire industry.
The Vitality Pledge™ is the first shared commitment to create a beauty industry that is people-first, emotionally intelligent, mentally well, physically healthy, psychologically safe and burnout-proof.
People-first
Emotionally intelligent
Psychologically safe
Mentally + physically healthy
Sustainable
Burnout-proofBy taking the pledge, you’re declaring:
“Beauty deserves better, and I’m ready to help change it.”
The health of our industry depends on the health of the humans inside it.
Take the pledgeThe Vitality Pledge™ is a collective commitment to build a beauty industry that is people-first, emotionally intelligent, psychologically safe, mentally + physically healthy, and sustainable + burnout-proof.
This is the industry’s first-ever universal standard for wellness, mental health and career longevity across salons, schools and brands globally.
And it starts with us.
It signals:
“Beauty deserves better, and I’m ready to help change it.”
I believe in a healthier, safer, more sustainable industry.
I choose to lead with wellness, emotional intelligence and people-first leadership.
I support mental health, psychological safety and belonging in our workplaces.
I am committed to ending burnout and raising the standards of how we live, work, teach and lead.
I protect my people, because protecting people protects profits.
It’s a real industry issue.
And yet, beauty professionals are carrying more emotional and physical labour than ever before.
The health of our industry depends on the health of our professionals.
This must change.We have normalised overwork, overgiving and overextending for far too long. But the truth is clear: the health of our industry depends on the health of our professionals, and the system itself must change, not the people inside it.
Take the pledge now
Beauty deserves better. Professionals deserve better. Our industry deserves better.
Burnout shouldn’t be a job requirement.
A regulated nervous system is a leadership superpower.
Wellness isn’t a perk. It’s a necessity.
Today.
Professionals everywhere are making their Vitality Pledge™. Already: 186 beauty leaders have joined the movement.
By taking the pledge, you’re joining a movement of beauty professionals committed to a healthier industry.