The Vitality Project × SalonCentric
SalonCentric Business Resource Partner

Wellness for your people. Growth for your business.

The Vitality Project is the beauty industry’s first workplace wellness program and culture operating system, built to protect the people behind the business. We turn mental, emotional and physical well-being into a business strategy that strengthens culture, supports retention and recruitment, and helps beauty professionals build careers that last.

  • Protect your people’s mental health
  • Retain and recruit great talent
  • Build a culture people talk about
  • Career sustainability and longevity
Six beauty pros laughing together in Vitality Project jackets
the home of beauty professional well-being
30K+Lives & careers changed
Serving globally
A group of salon owners together at a Vitality eventSalon owners
An esthetician performing a facial treatmentSolo pros
Two stylists with finished blowoutsHairdressers
A barber cutting a client's hairBarbers
Riley with her arm out, showing her nailsBeauty schools
Salon owners
Solo pros
Hairdressers
Barbers
Beauty schools

Taking the burnout out of beauty.

Wellness shouldn’t be another thing you manage. It should be built into how you work.

The beauty industry’s first workplace wellness program and platform, built exclusively for beauty pros, salons and schools.

Wellness isn’t just good for people. It’s good for business. You have systems for booking, retail, payroll and growth. The Vitality Project gives you a system for the people behind it, bringing mental, emotional and physical well-being into how we work, lead and build our careers.

Because healthier people build stronger careers, cultures and businesses.

Three beauty professionals together

Career sustainability, longevity and fulfillment.

For your people

IncreasedCareer sustainability and longevity
ImprovedStress management and burnout prevention
ImprovedHealth, wellness and vitality
ImprovedWork-life balance

For your business

ImprovedCulture and team connection
IncreasedLeadership development
ImprovedCommunication and emotional intelligence
IncreasedMotivation and purpose
Inside the app

Everything you need to make well‑being part of the way you work.

One intelligent platform bringing together personalized coaching, education, on-demand wellness, community, culture tools and check‑ins, built specifically for the realities of a career in beauty.

Find your place inside Vitality

Built for every corner of the beauty industry.

Three members of a salon team together in Vitality Project shirts

Salon & Spa Owners

Bring Vitality to your entire team, strengthen your culture, develop leaders, and build a business where great people feel good and want to stay.

Explore Vitality for my team ⟶
Two beauty professionals laughing together

Independent Pros

Build a career that takes care of you too, grow your business, and find a community that gets you.

Explore Vitality for me ⟶
A student practising a facial treatment on a client

Beauty Schools

Give students and educators the wellness foundation that’s been missing and help prepare graduates for careers built to last.

Explore Vitality for my school ⟶

Taking Vitality further.

A stylist working with a smiling client in a salon suite

Salon Suite Franchises

A standout benefit for the solo pros who fill your suites, with wellness and culture across every location.

Explore Vitality for suites ⟶
Three beauty professionals together against a yellow backdrop

Beauty Enterprise

For chains, groups and multi-location brands: one wellness system for the culture of your whole workforce.

Explore Enterprise Vitality ⟶
Watch this.

The Vitality Project: transforming mental health in the beauty industry.

Elizabeth Faye in front of a wall of sticky notes

Beauty pros care for so many.We care for them.

Real salons. Real schools. Real teams.

“When do we get to do Vitality again?”

Grace RogersSalon
“I have never felt so seen in my entire life.”
Grace RogersSolo pro · 22 years in beauty
Crystal MarreroSchool
“Highlighting the Vitality Project has been a very big win for us.”
Crystal MarreroAdmissions Director · Ogle School · Texas (multi-campus)
Heather JordanSalon
“The more I take care of myself, the more capacity I really have to give and to create and receive.”
Heather JordanSalon owner · Hairetics Salon · San Francisco, CA
Jillian de la Rosa TullySchool
“Their anxiety is so bad that they keep wanting to quit. But knowing that their teacher has that same anxiety and talks about realigning with their own values made them not quit. And that feels like such a win for me.”
Jillian de la Rosa TullyPhase One Cosmetology Instructor · Ogle School, San Antonio
Yara de la TorreSalon
“Caring for my own inner wellness transformed not only my career, but also every other area of my life.”
Yara de la TorreSalon owner · Cosmos Salon · Florida Keys, FL
Rachel GravesSchool
“I think it has brought us closer as a team. It allowed for us to really be able to come together as a team to build each other up, as well as stand in for the students.”
Rachel GravesEducator · Tricoci University · Chicago area, IL
Katie ConnorsSalon
“One piece I have especially connected with is the breathwork. It is opening doors I did not even know were there and helping bring my career path into true alignment.”
Katie ConnorsSolo pro · Katie Connors Hair Studio
Mimi HawkinsSchool
“Educators try to pour while their cup is empty, while they’re in pain, while they’re grieving, while they’re going through all the things, but they’re still showing up.”
Mimi HawkinsEducation Support Manager · Ogle School, Central Dallas
Liz RitchieSalon
“Being able to support my team with the magic inside the Vitality Project is a gift that I wish I had been given over 30 years ago.”
Liz RitchieSalon owner · Eternité Salon · Idaho Falls, ID
Journei BalesSchool
“My mom and I sat down one day and did the journaling activity from one of the lessons together. We ended up having a really meaningful conversation, and she cried. It was good.”
Journei BalesAdvanced Esthetics Educator · Crave Beauty Academy
Sydney ShaySalon
“It brought me a level of peace and confidence I didn’t know I was missing.”
Sydney ShayTeam member · Vantage Salon · Wheat Ridge, CO
Megan SimonneauSchool
“They need that hour. They look forward to that hour. They know that’s an hour where they can solely shut off everything and be present in the classroom.”
Megan SimonneauCosmetology Instructor · Bellus Academy, Manhattan campus
You are already buying product.

Let your L’Oréal points pay for wellness.

Level Loyalty program voucher

Your L’Oréal points, redeemed for wellness.

  1. 1Check your points. Log in to Level Loyalty to redeem your voucher.
  2. 2Redeem for a Vitality voucher. Vouchers start at $250 and go as high as you have points. Find it in the L’Oréal catalog and apply it at checkout.
  3. 3Email us your voucher. Once L’Oréal completes it, send it to support@jointhevitalityproject.com and we’ll apply it to your enrollment or payments.

Admit oneVitality Project

L’Oréal Level Loyalty

$250 to $10,000

Voucher value

Log in to Level Loyalty

Join the membership

Salon owners Solo pros Beauty schools